It’s not clear how many premium subscribers may be switching to the free ad-supported tier, but it is clear that Spotify’s ad-supported user base is outpacing its premium subscribers, quite possibly due to consumer cost-cutting due to the economic downturn. 1 Reply MattSuda Spotify Star 07:58 PM To cancel your subscription, you need to sign into this page: If you dont see a cancel option, You might have subscribed to premium through the iPhone or iPad app. However, it represents a ratio of 40% paid-to-free listeners, a ratio that seems to be in free-fall.įor comparison, Spotify’s premium subscribers constituted 46% of its overall user base in Q1 2019, falling to 45% in Q1 2020, 44% in Q1 2021 and 43% in Q1 last year, before dropping to just under 42% for the previous quarter.Ī two-percentage point drop in the premium-to-free listeners ratio from quarter-to-quarter seems significant. This is the first time Spotify has claimed a user base in excess of half-a-billion users, with 210 million premium subscribers and 317 million on the ad-supported plan. Spotify now has 515 million monthly active users (MAUs), representing a 5% increase on the previous quarter and 22% increase on the corresponding period last year.
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